The NHL has allowed ads on practice jerseys dating back to 2010. What happens beyond that, I'm not prepared to predict," Bettman said. It's something that makes good sense for us to be considering and looking at. "I wouldn't necessarily say it's inevitable. NHL commissioner Gary Bettman said in June that the NHL had no plans for jersey ads in the upcoming 2021-22 season, but left the door open for future advertising. The ads will be featured in a 3-inch-by-3.5-inch rectangle, which is larger than the NBA's 2.5-by-2.5-inch space for uniform ads.Įarlier this year, the NHL started exploring the revenue possibilities for jersey advertisements. The NHL had surveyed its teams and found the majority of them in favor of jersey ads. The league's board of governors formally voted this month to approve jersey advertisements. The NHL will have advertising on the front of team jerseys for the first time starting in the 2022-23 season, a source told ESPN. Source: NHL team jersey fronts can have ads starting in 2022-23 season
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